How the most profitable Shopify brands are engineering their funnels in 2025
In the next 5 years, ecom will split into two categories:
1. Brands that compound profit through funnel infrastructure
2. Brands that burn cash trying to brute-force scale through paid media
The difference won’t be the product.
It won’t be the ad creative.
It will be how well your storefront is architected to convert at speed, under pressure, with intent.
90% of Shopify brands are built on a structure designed for 2021 traffic conditions
Generic Dawn or templated PDPs built without strategy or data, suboptimal for cold traffic conversion
Theme-based UX/UI that wasn’t designed for high-volume paid acquisition
No narrative, zero vertical structure, complete lack of funnel intent
App-stacked “bundle builders” that destroy speed and clarity
Hipster pages optimised for aesthetics, not for conversions
It’s not your creative. It’s not your offer. It’s the complete lack of conversion architecture.
Why Paid Media Can’t Save You
Here’s the truth:
CPMs have increased 42% since 2021 across Meta, TikTok, and Google
Ad fatigue cycles are 50–70% shorter than they were pre-iOS 14
The average DTC brand sees a 3.2x difference in ROAS between their best and worst-performing funnels
When your traffic hits a funnel that isn’t engineered properly, it leaks. When you’re spending £50K+/month, those leaks cost you hundreds of thousands in missed margin.
And at scale, margin is all that matters.
What Today’s Buyers Actually Do (Not What You Assume)
Most ecom operators haven’t updated their assumptions since 2021. But the data is clear:
The average session on mobile lasts less than 47 seconds.
83% of purchase decisions are made within 3 thumb scrolls.
Visitors bounce if they don't receive immediate context or emotional resonance.
Buyers don’t just want what the product is. They want to know why now, why this, and why from you.
This means your funnel isn’t just about layout or brand voice. It’s about sequencing, messaging, framing, and reducing decision fatigue.
What Do We Build At Ecom Landers?
High Converting Funnels That Spark Buyer Intent Inside Shopify
Not heavy apps or plugins.
Not sh*tty theme templates.
Not meaningless CRO tweaks.
We design & develop data-backed funnels and landing pages that plug directly into your Shopify stack and unlock profitable scale.
Every single page is:
Strategically sequenced to convert for any awareness level of traffic
Vertically structured based on winning ads/angles to guide narrative & intent
Built with velocity - custom code, fast-loading, built around real human behaviour
Deeply integrated with analytics, heatmaps, and bundle logic
Designed professionally for consumer trust, brand recognition & professionalism
Our funnel stack includes:
Advertorials - Pre-frame the product, build trust, handle objections before sending to PDP.
Optimised PDPs - Optimised PDP images, structured for optimal AOV, bundles and upsells.
3/4 Step Bundle Builders - Guide users to self-assemble a higher AOV. Drive profitability.
Highlight Landing Pages - when users need education about the product but still drives the conversion on-page.
And many, many more types of pages.
Quick brag: We’ve innovated over 40 landing page sections since we were founded.
Why The Ecom Landers Approach Works: The Psychology of Friction & Congruency
What makes our system effective isn’t aesthetics.
It’s cognitive fluidity - reducing resistance at every micro-step in the buyer journey.
We do this by engineering congruency from ad click to checkout:
Message Match - The copy, structure, and visuals of the landing page directly reflect and elaborate on the ad angle the user clicked. This primes expectation, improves scan-ability, and increases buying decision speed.
Intent Matching - Users coming from problem-aware traffic don’t need the same information as returning users. We structure pages and the content on them to reflect the mental state of the visitor.
Visual Continuity - Fonts, layout, hierarchy, image tone all carry forward what was promised in the ad. This reduces subconscious bounce triggers.
Flow Architecture - Vertical narrative flow with 1 clear CTA per screen. No competing links, no dead ends, no distractions.
Micro-Objection Handling - Key FAQs answered at the exact scroll point where hesitation typically arises (based on heatmaps and session recordings).
We reduce bounce rate.
We remove friction.
We compress the decision loop.
We move the user from awareness to action without making them think harder than necessary.
The result? Higher conversion rate. Higher AOV. Less CAC pressure. Bigger profit margins. Scale unlocked.
This isn’t just theory, it’s behaviourally mapped, data-backed, and deployed across dozens of our custom built funnels with consistent results.
Why It Matters Now
You didn’t launch a brand to just “sell products.” You launched it to create leverage, make a lot of money and to build something that stands the test of time (and the tests of zuck).
After 8 years in this game - as well as running multiple brands myself - I know the thing that makes all of that possible isn’t blindly throwing more money at ads. It isn’t endless creatives. It’s conversion performance at scale.
The economics are simple:
Every 0.5% increase in conversion rate buys you more allowable CAC
Every lift in AOV multiplies your revenue per session
Every improvement in funnel velocity reduces your cost per dollar, pound or euro earned
This is what lets you:
Outbid competitors
Acquire customers with great margins
Build LTV with a clean backend
Stay profitable while scaling ad spend
Forecast with confidence
Actually build a real brand
If You’re Spending on Traffic, But Don’t Have Funnel Infrastructure, You’re Playing an Expensive Game of Chance
We work with founders who’ve already proven product-market fit and understand that to reach the next level, they need the system, not just “better performance.”
WE provide that that system.
If you’re ready to scale into the stars without sacrificing your margin, your time, or your sanity, then let’s talk.
Book a demo call below:
I’ll audit your current funnel, show you the gaps, and how we can devise a strategy to get your brand more conversions, higher AOV, and high profit at scale.
This is the infrastructure high-performance brands will be running by 2026.
The only question is whether you’ll build it before your competitors do.
